All bets are off when it comes to the rules governing successful collateral. All shapes, sizes, finishes, delivery systems, and budget parameters are fair game. What collateral does and how it does it is the only important question. Types of collateral include:
It's fair to say that the world of advertising and marketing would be unable to accomplish its primary objectives of maximizing sales, profits and brand recognition without a successful arsenal of collateral materials. While the forms that collateral can take are legion, the requirements for success apply across the board. Does it capture the brand image? Communicate the message? Grab attention? And accomplish all that in an arresting, creative manner?
At VSM, our creative teams are dedicated to developing sharp-witted collateral that accomplishes your objectives and complements the other elements in your marketing plan.
